1. There was one lady PR who when told about these fake media asked us back "what are you going to do about it?"
EXCUSE US!! What do you mean what we are going to do about it. We have news for you, it was not OUR event that these fakies gatecrashed, it was YOUR event -- held on behalf of YOUR client. Do you think we have the authority to stop other people from going into your event, is it?
2. Some PRs reported that they are a bit afraid to stop these fakies from attending their events. They afraid of the backlash.
SERIOUSLY, what will they do? Refuse to publish a story on your event? They are not real and no publication means no story so either way, your event will not get any publicity at all. Probably, some fakies can resort to bitching about it online but really, who cares -- who will read and believe them?
3. Some PRs tend to "encourage" fake media participations so that in the client's eyes the event was a success since it managed to garner such a huge crowd.
BE CAREFUL, there have been talks among the real media that if this was the case, the next time you hold a similar event they will not bother to attend. And, if not mistaken PRs do need to send reports to their clients so we wonder how are you going to justify the number of attendees to the number of published articles to your client.
SERIOUSLY, when we were "slow" in publishing story on your event, you would kept calling/emailing to remind us about it but what about these fakies? Why didn't you bug them as well? Why praticed a double standard?
4. Most PRs (and some media as well) do not seem to understand why these fakies are doing it. To them free foods and doorgifts are not worth the effort to gatecrash people's events.
WELL TO THOSE WHO THINK THAT... unlike your events other press events give out more than a mere notepad or pen. The doorgifts could worth hundred of Ringgits which included a portable photo printer, DVD player, cosmetic sets, free slimming and beauty voucher and so on. These are just doorgifts alone. Lucky draws prizes could worth even more. Fakies can sell these and make tons of money just like that.
ON TOP OF THAT, the fakies are always willing to help genuine media sell their doorgift/lucky draw prizes as well. Obviously, they will get a cut in the deal.
SAVE ON FOOD EXPENSES... at one afternoon event's luncheon, one of the fakies slipped out that he had attended a morning event prior to this and he planned to go to another later in the evening. So in short, for that one particular day his breakfast, lunch and dinner expenses were all "paid-for"... by others. What more could you ask for?
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